Drive exponential growth of Cainiao’s Out-of-Home (OOH) network by owning a full-funnel partnership engine: from cold outreach → qualified lead → signed agreement → activated location. You are measured not by sites installed, but by pipeline health, conversion rate, and revenue-per-partner.

Job Description

Pipeline Generation & Lead Sourcing

– Own end-to-end lead generation: build and execute multi-channel sourcing strategies: Digital / Offline / Referral

– Identify and acquire high-potential OOH host partners: convenience stores, pharmacies, transit hubs, real estate developers, and service networks.

– Define and track Pipeline KPIs. Leads / month – Conversion Rate – Pipeline coverage.

– Develop and deploy standardized partner qualification frameworks

– Negotiate and close agreements with speed and precision.

Marketing-Led Demand Generation

– Co-create and execute marketing campaigns to drive consumer adoption and repeat usage.

– Measure campaign ROI

– Partner with Marketing to develop co-branded assets.

Job Requirement

– 5+ years in B2B partnership development, retail network expansion, or growth marketing—ideally in logistics, e-commerce, fintech, or mobility.

– Strong negotiator, storyteller, and data interpreter

– Experience with team management.

– Fluent in English; Chinese is a strong advantage.

– Builder mindset: you thrive where strategy meets execution—and you measure impact in growth, not just activity.

– Proven success launching 100+ physical touchpoints (e.g., parcel lockers, EV charging).