TikTok Shop Manager

Shop or Two scales DTC brands on TikTok Shop across the US, EU, and UK.

We are hiring a TikTok Shop Manager to own client shops end-to-end.

This is a hybrid skill set. You drive GMV like a performance marketer. You build creator and content programs like a strategist.

You will manage multiple client shops at once. You set the strategy, run the campaigns, and report the numbers.

This is a high-ownership role with real room to grow. The right person will help shape how our TikTok Shop function runs — and, with the right experience, lead it as the team scales.

What you’ll do

Shop strategy & ownership

– Own the TikTok Shop strategy for each assigned client.

– Set weekly and monthly GMV and conversion targets.

– Track the TikTok Shop ecosystem: new features, algorithm shifts, seller incentives, affiliate trends.

– Act as the main TikTok Shop point of contact for your clients.

Storefront & product

– Optimize product listings, bundles, and pricing for discovery and conversion.

– Maintain storefront layout, pinned videos, cross-sells, and anchor content per SKU.

– Run promotions: flash deals, shop-only discounts, and creator incentives.

– Keep shop health clean: connector syncing, product status, shipping cadence, policy compliance.

Campaigns & GMV

– Launch and manage campaigns, from planned drops to fast viral reactions.

– Monitor GMV daily. Respond in real time to trends, velocity, and stock.

– Use Spark Ads, Creator Marketplace, and affiliate tools to amplify what works.

– Plan and run live shopping events and time-sensitive drops.

Creator & affiliate program

– Build and manage a structured affiliate network of quality creators.

– Handle outreach, briefing, seeding, and performance review.

– Script and brief shop videos with creators.

– Track performance by creator, category, and hook type. Adjust seeding accordingly.

Performance & reporting

– Track CTR, CVR, AOV, CPA, refund rate, and fulfillment timing.

– Find performance gaps and opportunities. Iterate fast.

– Report results to clients and internal leads on a set cadence.

– Align TikTok Shop with paid media and email teams for cross-channel consistency.

Cross-functional & tooling

– Work with fulfillment, ops, and support for smooth order flow.

– Use analytics dashboards, automation (e.g. Zapier), and AI workflows to scale.

– Coordinate with creative and design for on-brand content.

What you need

Required

– 3+ years in eCommerce, marketplace, or DTC growth.

– At least 1+ year hands-on with TikTok Shop.

– Proven track record growing GMV and optimizing storefronts.

– Strong knowledge of the TikTok creator economy, Spark Ads, and shop tools.

– Strong analytical skills. Comfortable with testing and conversion optimization.

– Experience managing both paid and organic TikTok strategies.

– Highly autonomous. Strong attention to detail. Able to juggle multiple accounts.

Preferred

– Agency or multi-brand experience.

– A track record selling apparel, jewelry, or fashion on TikTok Shop. This is a big advantage.

– Experience running TikTok Shop via a Shopify connector.

– Familiarity with TikTok Shop backend tools and affiliate portals.

– Experience in CPG, beauty, wellness, or lifestyle.

– Comfortable working across US / EU / UK time zones.

– Additional language (Spanish) a plus.

– Experience leading a team or department. Strong candidates may step into a leadership role quickly.

How we measure success

– GMV growth per client shop.

– Conversion rate and AOV improvements.

– Active, productive affiliate base.

– Consistent, on-time reporting.

– Client retention and satisfaction.

Why Work With Us?

• Competitive salary based on skills and experience.
• Opportunity to develop strong industry knowledge.
• Office in the center of Barcelona.
• Fresh fruit and snacks at the office.
• Company support for professional development.
• Monthly TGIFs and regular team-building activities.
• Fun and friendly environment with talented marketers from over 21 different countries—and more!